Social Media and Branding Blog

  E) Critically evaluate marketing strategies and performance: Event Marketing and Public Speaking : Pros : This event produced positive results, people signed up for email updates, they were interested i n learning about the event and several of those attending the ULOUK event now follow The Next Generation of Liberia social media accounts.  Cons: The main event at ULOUK ran over time, resulting in my colleague having less than half of the intended time to introduce the project. Due to the delays I did not video record her speech, which I believe would have been valuable to post on the new social media platforms.  Video Marketing: I created an original video content by scheduling an appointment with the secretary to the Ambassador and asked her to record an introduction to the program. I also asked another member of staff to talk about Liberian food and to share some of her favourite recipes.  Cons: I only managed to...

4. Social Media Marketing: Social Media Marketing is a very effective way to promote non-profit organisations, not only it is free, it is one of the easiest ways to engage with young people, who are the target audience for The Next Generation of Liberia project. Instagram is used to post photo and video content targeted towards the  younger audience and Facebook targeted towards the parents and other relatives. The content shared overlaps across both platforms, I aimed to post at similar times each day, more less. The content constitutes of news, repurposed content, reaction piece from a newspaper, video posts and facts using the key messaging detailed in my marketing plan. Instagram page was already created in 2020 but only featured 4 posts in that time and had around 60 followers. Since the Instagram's re-branding and regular posting, the number of followers increased to 94.  I created a brand new Facebook social media page and adopted techniques to boost engagement and bra...