Social Media and Branding Blog

BLOG POST 2: C) Creating key messages, logos, brand The key messages for the website and social media platforms: The key messages have already been created by others working at the embassy. I believe they clearly communicate the purpose of the project and will all be included on The Next Generation website. 1. "The purpose of The Next Generation Project' is to encourage young people in the UK to discover and connect with Liberia's extensive history and culture." 2. "Develop long lasting connections and friendships". 3. "We believe this is the foundation to create a better future for Liberia. We hope this initiative provides an opportunity to increase valuable connections and a sense of belongings amongst the youth in the UK". 4. "We aim to empower The Next Generation and challenge existing narratives". Logo Creation: Branding activities include the creation of names, streamlines, logos. Danesi, (2006) suggests design bra...

BLOG POST 1: Introduction : In January 2020, The assistant Secretary to The Ambassador of the Embassy of the Republic of Liberia to the UK, Ms. Wreh initiated a community project called The Next Generation of Liberia. It was created in hope of helping to re-connect the Liberian youth in the UK with Liberian culture, history, learn more about Liberia’s climate and biodiversity, as well as provide opportunities to form lasting friendships among participants and the Liberian community and its students. In addition, there will be opportunities to join organised visits to Liberia for the youth to share their knowledge and experiences with Liberians and to learn from each other. However, due to the pandemic there were delays in launching the project, I was brought on board in April 2022 as a social media intern to help launch The Next Generation of Liberia website and to be in charge of the social media campaigns’ advertising and marketing.  Research into non-profit organisations' u...